Fitness Logos - Ideas on
Fitness Center and Gym Logo Design
It is important that you have a good understanding of your target market before you set out to get a logo
design. Once you understand your market you can then order a design that will appeal directly to them.
In the following article we take a closer look at fitness logos and we offer ideas on getting an effective
design for your business if you own a gym, fitness club or personal trainer business.
Projecting the Right Image
The fitness business is all about the human body and how individuals strive for health and perfection. In the
fitness business you will typically want to push either the 'health and fitness' message or the 'strength and
There are many other niche markets in the gym business these days though and depending on where you
are located it may pay to go after one of these niches. The flavor of your logo should provide a hint as to whether
you are a gym that targets serious, young body builders or whether you are a gym for those of all ages looking for
casual light workouts and activities.
But there are other things that make one gym different from another. If you have a unique selling proposition
then you may want to emphasize this in your name or logo somehow. Are you open 24 hours? Do you have a membership
plan that is exceptional?
Common Gym Logo Images
The most common image for a gym or fitness center to feature on their logo is one of the human body. The
form can be either masculine and muscular or a slim, feminine shape depending on the message
that you want to convey.
We looked over a large variety of fitness business logos and noticed other common themes too. Exercise equipment
such as barbells, dumbbells and treadmills can work well. A symbol such as a heart could emphasize the
health benefits of regular workouts.
Movement is a common theme in fitness logos and the images of people and other objects used on many designs
are made to look like they are in a state of movement.
When it comes to choice of color, anything can work well. Color combinations that are vibrant and bright are
common in this industry although conservative colors can also suit some types of gym or fitness club better.
Bear in mind that logos are usually more effective when they are simple in design. Using excessive color can
make a logo unnecessarily cluttered so the best designers will usually stick to only two or three colors. This can
also make for a more versatile image, especially when it comes to printing.
Your designer should provide you with concepts that show a variety of font or lettering styles. The right
font can also help to reinforce the message that you want to get across in your logo.
One thing that we noticed with fitness and gym logos is that they often use fonts that slope forwards, implying
movement, progress or speed.
Working With a Designer
There are many online custom logo companies that can put together a design that is tailor made for
your business specifically. Most of them feature portfolios of their previous work on their websites so you can
look through and see how they have tackled gym and fitness logos for other clients.
Once you have chosen a design firm to work with you will have to complete a briefing form that sets out your
requirements for the project. Be sure to give them as much information as possible about your business, your target
market and your competitors. They can then design something that accurately represents your business.
Refer them to some examples of gym logos that you like or dislike so that they have some idea what you are
Many business owners hesitate to spend a few hundred dollars on a professional design. However, when you
consider that a logo will be serving you over a period of many years it is easier to comprehend the
value. A great logo will likely offer you a better return on investment than any other component of your
Get you gym or fitness center off to a good start with a great looking logo design.
Recommend One Logo Design Company Above All the Others.
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